Mens RUNNING Sequentials RANGE DESIGN (performance)

Techniques: Illustrator, tech packs, sketch modelling.

Fabrics: Polyester jersey, polyester fleece, 2.5 layer Nylon.

Story: I worked for Adidas at the beginning of 2013 and designed the F/W 2014 Mens Running Sequentials collection. As the focus was on the American customer, I wanted to combine Adidas’ desired futuristic aesthetic with the “all-American” look –so I looked at all-American brands such as Ralph Lauren and Tommy Hilfiger as well as considering the overarching seasonal brand direction.
The range included jackets, joggers, t-shirts and underwear -these 7 new styles can be found in the colour overview below. I also created patterns for up a zip-able shawl-neck collar and made it in the atelier.